One of the most fashionable sales strategies employed by leading brands, such as SSENSE, Hugo Boss, UNKNWN, Harry Rosen, and Naiman Marcus, is Private Sale events.
In partnering with Polymatiks, SeaMoss Blends has taken email personalization to the next level, resulting in a substantial increase in revenue per email recipient and customer engagement.
New data privacy restrictions have resulted in conversions from social media advertising (i.e., Facebook, Instagram) to decrease and costs of acquiring customers to increase by as much as 222%.
Mass promotions (e.g., 20% off sitewide) are widely used by retail brands. The question then is, are mass promotions effective in delivering on your expectations?
Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.
