Polymatiks

Offers strategy – The 4 maturity stages

Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.
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Top 7 ways to increase your average order value

It’s not uncommon to hear that increasing average order value (AOV) is one of the best ways to improve your online store’s revenue. However, what’s not always clear is how to best achieve that increase. We describe 7 ways to do exactly that.
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