Blogs

Impact of the new data privacy rules on Customer Acquisition Costs… it’s not good!

New data privacy restrictions have resulted in conversions from social media advertising (i.e., Facebook, Instagram) to decrease and costs of acquiring customers to increase by as much as 222%.

Mass promotions (e.g., 20% off sitewide) are widely used by retail brands. The question then is, are mass promotions effective in delivering on your expectations?

Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.

Retention is key in increasing sales and profits, as every retailers knows that loyal customers are incredibly valuable. Read about our top 4 retention strategies to drive customer loyalty.

78% of customers are more likely to buy from brands that better personalize the experience. As you embark in delivering on your customers' expectations of an improved customer experience, we highlight 5 key metrics to track.

Introduction to product cannibalization and substitutability, and why it matters… a LOT!

Product cannibalization can have a profound impact on your business, resulting in a loss of sales and profits. Get familiar with product cannibalization, along with product substitutability, so you can start measuring the loss of sales and profits stemming from your business decisions due to product cannibalization.

Personalizing the customer experience is the top strategic priority for brands. In this article, we outline our top 5 strategies to delivering a one-of-a-kind personalized customer experience.

Today’s retail environment is challenging because of increased competition, price pressure from discounters, and price transparency for shoppers. Personalization is poised to dramatically transform the customer experience, while delivering clear and substantial benefits to retail brands.

There are clear benefits in retail brands inspiring customer loyalty. The question is, does a loyalty program inspire that customer loyalty? Well, it depends...

Personalization is a key part of any e-commerce strategy, but it is especially important in increasing your average order value (AOV). Learn about our top 4 favorite personalization approaches to increase AOV.

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Blogs

Impact of the new data privacy rules on Customer Acquisition Costs… it’s not good!

Are mass promotions bad for my brand?

Offers strategy – The 4 maturity stages

Top 4 customer retention strategies to build customer loyalty

Measuring the benefits of your personalization strategies – 5 metrics to start with

Introduction to product cannibalization and substitutability, and why it matters… a LOT!

Our top 5 strategies to deliver a one-of-a-kind personalized experience to your customers

Why it is critical for you to deliver a personalized customer experience

Should you create a loyalty program for your online store?

Our top 4 favorite personalization approaches to increase your average order value

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