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DISCOVER

From Audience Discovery to 1:1 Personalization:  Harnessing Data-Driven Insights for Agile Segmentation

Seamlessly unify data from every digital and offline touchpoints to drive AI-powered personalization that delivers sustainable growth.
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Retail Challenges

At the core of great personalization is a deep understanding of the customer, yet fragmented data, slow activation, and disconnected strategies make it difficult for retailers to deliver seamless and relevant experiences.

Fragmented Customer Data

Retailers store customer data across multiple systems (CRM, loyalty programs, POS systems, user navigation, etc.), making it difficult to create a unified customer view.

Failure to Activate Data in Real-Time

Many retailers are unable to use their data effectively for real-time personalization, retargeting, and dynamic customer segmentation.  Consequently, retailers miss the chance to adapt to changing customer behaviors, leading to outdated strategies and reduced relevance.

Barriers to Audience-Based, Multi-Touchpoint Strategies

Retailers often struggle to seamlessly deliver multi-touchpoint offer and product recommendation strategies tailored to specific customer segments, ultimately reducing the effectiveness of their strategies.

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BeansOS at a Glance
Witness the powerful results BeansOS has delivered for leading retailers. By leveraging data-driven insights, BeansOS drives real, measurable impact in personalizing offers, refining product recommendations, and enhancing customer engagement.
+$4 Billion
2024 Client Web Sales

+300 Million

Personalized recommendations every week

150 ms

Average API response time

PUT DATA AT THE CORE OF YOUR PERSONALIZATION STRATEGIES
The BeansOS Differentiators

Unify

Centralized Customer Data for Personalization

BeansOS’ Audiences Hub unifies customer data in one place, enabling deep personalization across all channels.

Expand

Seamless Integration of Customer Insights

BeansOS allows retailers to easily and seamlessly enhance audience intelligence by integrating additional customer data for more precise personalization.

Analyze

Data-driven Customer Insights

Customers can be analyzed using their individual:

  • Historical purchasing behavior
  • Price sensitivities at any granularity levels such as at the product or category levels, powered by BeansOS’ Price Elasticities Hub
  • User navigation data to capture intent, preferences, and response to the different prices and promotions available

Segment

Advanced Audience Targeting

Create Dynamic and Static Audiences with powerful segmentation rules to ensure precise and timely engagement.

  • Dynamic Audiences. Members of a given Dynamic Audience are continuously revised based on their behaviors and the predefined rules established for that Audience.
  • Static Audiences. Members of a Static Audience are fixed at a specific point in time.

Activate

Personalization at Every Touchpoint

Deliver personalized experiences to each member of an Audience at every touchpoint of their individual customer journey, including:

  • In the cart
  • In the product description page
  • When a product is added to cart
  • With weekly 1:1 personalized offers
  • With members-only private sale events
  • With hyper-personalized emails and SMS

Experiment

A/B Testing for Continuous Experimentation and Optimization

Leverage built-in A/B capabilities to experiment with the different personalization strategies for maximum impact:

  • Automate Audience splitting
  • Test any 2 Activation strategies for a given Audience
  • Enjoy ease of configurability to support rapid experimentation deployment

Extend

Omnichannel Personalization via Server-Side APIs

Enable personalized experiences across all digital channels, including websites, mobile apps, POS systems, clienteling solutions.

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Stronger in Unity

Discoverbecomes even more impactful when combined with the other Growth Drivers enabled by BeansOS, all seamlessly integrated into one powerful operating system built for personalized recommendations.

Acquire

Acquire new customers

Retain

Strengthen customer retention and loyalty

Engage

Reach customers at critical moments

Maximize

Maximize gross profits

Unlock the Power of Data.
Transform raw data into actionable insights. Identify, build, and analyze audiences to uncover hidden opportunities and personalize your approach to every customer.