Personalization is a key part of any e-commerce strategy, but it is especially important in increasing your average order value (AOV), which in turn increases your sales. The key is to think about different personalization approaches to make each customer’s experience with your online store unique, memorable, and more valuable.
Personalization is a key part of any e-commerce strategy, but it is especially important in increasing your average order value
Here are our 4 favorite personalization approaches to leverage when thinking about AOV:
- Product recommendations. Personalized product recommendations based on a customer’s behavior can encourage customers to add more items to their cart.
- Offers. Personalized offers that meet a customer’s needs and desires to increase the AOV and improve customer loyalty.
- Email and SMS marketing. Personalized emails and SMS that are tailored to the individual customer to drive engagement. These can be as simple as “Thank You for the specific products you purchased” to “Here are some products we recommend for you” to “Here are some personalized offers we have curated just for you”.
- Chatbots and Live Chat. In lieu of in-store employees, you can utilize chatbots, virtual assistants, and live chat to help answer questions and provide support 24 / 7.
As of May 2022, the average order value for a typical online store is about ~$115, according to IRP Commerce. If yours is lower, then adopting one or more of the abovementioned personalization approaches could be great for your store.
As of May 2022, the average order value for a typical online store is about ~$115
At Polymatiks, we enable 2 of the 4 approaches, namely Personalized offers and Personalized emails and SMS. In particular, Polymatiks is the first and only Shopify app that continuously delivers relevant, optimized, and personalized offers to each customer. It does so using Artificial Intelligence (AI) and Machine Learning (ML) not only to understand what motivates and incents each customer to buy different products and at what discount levels, but also to continuously adapt to customers’ changing behaviors.
Moreover, as the Polymatiks app integrates with Klaviyo, the leading email and SMS marketing solution, you can personalize the email and / or SMS sent to each of your customers by incorporating the specific offers awaiting them on your store’s site.
Personalization is one of the best ways to increase your average order value (AOV), and you can do it right now! The key is to take time to experiment with different personalization approaches and see which one(s) work best for your company.