Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.
78% of customers are more likely to buy from brands that better personalize the experience. As you embark in delivering on your customers' expectations of an improved customer experience, we highlight 5 key metrics to track.
Product cannibalization can have a profound impact on your business, resulting in a loss of sales and profits. Get familiar with product cannibalization, along with product substitutability, so you can start measuring the loss of sales and profits stemming from your business decisions due to product cannibalization.
Today’s retail environment is challenging because of increased competition, price pressure from discounters, and price transparency for shoppers. Personalization is poised to dramatically transform the customer experience, while delivering clear and substantial benefits to retail brands.