Hichem Fadali

The Personalization Disconnect: What Business Leaders Expect vs. What They Actually Get

When business leaders talk about personalized offers, they envision a system that treats each shopper as a market of one — understanding their micro-behaviors, preferences, and intent. The reality? Systems are rooted in segments and fall short of delivering true personalization. This blog explores the traditional, segment-based approach to delivering "personalized" offers, and the 5 key challenges it faces.
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Shopify + Polymatiks Integration

Shopify brands can now seamlessly deliver 1:1 personalized offers in their theme, in minutes, to reinforce a continuous circle of acquisition, re-engagement, and retention.
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