Today’s retail environment is challenging because of increased competition, price pressure from discounters, and price transparency for shoppers. Personalization is poised to dramatically transform the customer experience, while delivering clear and substantial benefits to retail brands.

There are clear benefits in retail brands inspiring customer loyalty. The question is, does a loyalty program inspire that customer loyalty? Well, it depends...

Personalization is a key part of any e-commerce strategy, but it is especially important in increasing your average order value (AOV). Learn about our top 4 favorite personalization approaches to increase AOV.

It’s not uncommon to hear that increasing average order value (AOV) is one of the best ways to improve your online store’s revenue. However, what’s not always clear is how to best achieve that increase. We describe 7 ways to do exactly that.