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BJ's Personalization Audit - Static Engine, Dynamic Opportunity

Two Members. Same path. One unchanging experience.

We replayed the full digital journey of two BJ’s Members — one shopping with an empty cart, the other already carrying two items. Screen-by-screen, we compared the product suggestions they received.
The result? From Product Detail Pages (PDPs) to Add-to-Cart pop-ups and the final Cart view, recommendations never react to basket contents or real-time behaviour. What should be a high-value, member-specific dialog is instead a single, static script.

Member 1 – Empty Cart Start

Member 2 – Two Items in Cart

End-to-End Conversion Flow

Member 1 has an Empty Cart to start (left), and Member 2 has two items in their cart (right)

Notice that Lean Ground Beef is recommended again to Member 2 even though it is already in their basket. The “Recommended For You” carousel is product-driven, not context-aware, leaving incremental revenue untapped.

Member 1 – Empty Cart Start

Member 2 – Two Items in Cart

One-Size-Fits-All PDPs

“Frequently Bought Together” and “Members Also Viewed” tiles are identical for both members.

Also, Member 2’s basket signals are ignored, and the site actually recommends the same two items already in their cart. Opportunity lost: guide members forward, not in circles.

Member 1

Member 2

Add-to-Cart: The Silent Moment

After an item drops into the cart, both members see the same “Members Also Considered” list. No timely, tailored prompts to round out the basket or stretch spend based on preferences, context, or willingness to pay.

Member 1

Member 2

Cart: Product-Centric, Member-Blind

The cart’s “Recommended For You” strip serves the same SKU set regardless of who is shopping or what is already purchased. Without real-time, member-level intelligence, BJ’s forgoes the chance to upsell with relevance and precision.

Static recommendations leave money on the table.

Powered by Value and Intent, see how BeansOS™ elevates the shopping experience by personalizing in the moment, at every step of the journey.

Learn more about BeansOS™

Turn Every Interaction Into Impact.

Drive conversions and profits by delivering the right recommendation — personalized and optimized in real-time — at every moment that matters.

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