One of the most fashionable sales strategies employed by leading brands, such as SSENSE, Hugo Boss, UNKNWN, Harry Rosen, and Naiman Marcus, is Private Sale events.
New data privacy restrictions have resulted in conversions from social media advertising (i.e., Facebook, Instagram) to decrease and costs of acquiring customers to increase by as much as 222%.
Mass promotions (e.g., 20% off sitewide) are widely used by retail brands. The question then is, are mass promotions effective in delivering on your expectations?
Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.
Retention is key in increasing sales and profits, as every retailers knows that loyal customers are incredibly valuable. Read about our top 4 retention strategies to drive customer loyalty.
78% of customers are more likely to buy from brands that better personalize the experience. As you embark in delivering on your customers' expectations of an improved customer experience, we highlight 5 key metrics to track.
Product cannibalization can have a profound impact on your business, resulting in a loss of sales and profits. Get familiar with product cannibalization, along with product substitutability, so you can start measuring the loss of sales and profits stemming from your business decisions due to product cannibalization.
