Blogs

The Personalization Disconnect: What Business Leaders Expect vs. What They Actually Get

When business leaders talk about personalized offers, they envision a system that treats each shopper as a market of one — understanding their micro-behaviors, preferences, and intent. The reality? Systems are rooted in segments and fall short of delivering true personalization. This blog explores the traditional, segment-based approach to delivering "personalized" offers, and the 5 key challenges it faces.
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Offers strategy – The 4 maturity stages

Offers have substantial influence on customer acquisition and retention. Yet, the power of offers to improve business results can and usually is underestimated. Understanding which offer strategy maturity stage you're in and how to evolve to the next one is critical in delivering better business results.
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