SeaMoss Blends
SeaMoss Blends increases revenue per email recipient by 177% with hyper-personalized marketing emails
+177%
Revenue per email recipient
+77%
Placed order rate
+63%
Email open rate
About SeaMoss Blends
Founded in 2020, SeaMoss Blends. Is a holistic company that provides a range of sea moss products including gels, smoothies, soaps and body butters.
Fun Fact: Rumor has it that sea moss contains 92 out of the 102 minerals that your body requires to function!
Challenges
Alecia Swaby, owner of SeaMoss Blends, was faced with the same reality as most online brands – increasing customer acquisition costs. Alicia notes:
“I was seeing how expensive and time consuming acquiring new customers was”
As this reality set in, Alecia decided that the best approach to increasing sales and average order value (AOV) is by focusing on retention strategies, and driving value from her existing customer base. Alecia notes:
“I want to focus on driving revenue through my email base”
One of the most effective retention strategies is Personalized Offers, and through word-of-mouth, Alecia was introduced to Polymatiks (as of the writing of this case study, the Polymatiks app was in closed-beta and not publicly available on the Shopify App store). As importantly, Alecia was quite excited by the Polymatiks x Klaviyo integration, as it extends the personalized customer experience to email marketing!
the best approach to increasing sales and average order value (AOV) is by focusing on retention strategies, and driving value from her existing customer base
Strategy
Through the Polymatiks app, since early 2022, SeaMoss Blends has been delivering personalized offers that are curated to each customer based on their behavior.
As part of its personalized offers strategy, SeamMoss Blends:
- Delivers 2 personalized offers, per week, per customer
- Allows customers to link their Instagram account to their SeaMoss Blends account, and incentivizes them to do so by unlocking additional personalized offers
- Has customized the look-and-feel of the Polymatiks widget to match their branding
As part of its focus on retention, SeaMoss Blends also focused on email marketing to engage with her customer base.
Using Polymatiks’ Email PropTM, Alicia was able to hyper-personalize her marketing emails – by embedding each customer’s weekly personalized offers. That’s next level email personalization, and Alecia loved this unique personalized customer experience for her customers!
That’s next level email personalization, and Alecia loved this unique personalized customer experience for her customers!
Results
SeaMoss Blends has leveraged the Polymatiks x Klaviyo integration at its fullest, as it has continued to increase sales by focusing on retention as well as delivering a superior and personalized customer experience through her online store and email marketing.
SeaMoss Blends saw a 177% increase in revenue per email recipient, a 77% increase in placed order rate, and a 62% increase in email open rate!
Want to see how Polymatiks works? Click here to book your demo or email us at info@polymatiks.ai.
Visit the SeamMoss Blends online store here, and enjoy some Sea Moss to boost your immune system!