Apparel and Fashion

Apparel and Fashion Retailers

Deliver Profitable Growth Through 1:1 Personalized Offers

Apparel and Fashion retailers continue to face economic headwinds, technology shifts, and an evolving competitive landscape. This has resulted in slumping customer confidence, decreased traffic, and restrained spending. With cost-saving tactics mostly exhausted, Chief Merchandising Officers are now focusing on growing sales, underpinned by new pricing and promotion strategies.

Polymatiks supercharges your promotion strategies through 1:1 Personalized Offers, whereby its AI-powered predictive engine continuously determines which set of products and corresponding discounts to offer each customer at every step of their individual journeys. These behavioral offers aim to increase purchase frequency, drive upsell to more premium products, meet the aesthetics style, and complete the look of each customer.

AI-POWERED 1:1 PERSONALIZED OFFERS
FOR APPAREL AND FASHION

Drive re-engagement and retention by delivering 1:1 personalized offers across online, offline, shopping app, email, and SMS to produce a seamless customer experience.

Relevance + Value

Our solutions focus on behavioral offers rather than transactional ones, and that allows us to not only reinforce existing customer behaviors, but also change them over time to make customers more valuable.

Product Discovery

Given an ever-changing assortment comprised of hundreds, if not thousands, of products, personalized offers enable customers to discover new products of interest to complete a look or meet the aesthetics of their style.

Urgency + Impulse

Each of our 1:1 personalized offers is a limited-time offer (either instant in real-time, or weeklong), thus creating urgency for the customer to act now to take advantage of the offer or miss out.

Mass Promotions Reduction

In delivering personalized offers, Polymatiks evaluates each product’s inventory level, expiration date, and sales velocity throughout the product’s lifecycle, thus reducing the retailer’s reliance on promotions to offer value and clear inventory.

Cannibalization Minimization

Every 1:1 personalized offer decision accounts for the impact of cannibalization of other products at the individual customer level, and minimizes it to drive gross profits.

Strategy Definitions

Each of our solutions allows you to establish personalized offer strategies that can be set at the store and / or category levels. You set the rules, then let our AI-powered predictive engine deliver on your profitable growth expectations.

FOCUS ON INCREMENTAL GROSS PROFIT DELIVERED

Deliver 8 – 20% Increase in Gross Profits

Apparel and Fashion retailers have seen their sales increase due to the inflationary environment we’re living in, basket sizes have decreased as customers have become less loyal and shop for value. We create behavioral offers that not only reinforce existing customer behaviors, but aim to also change customer behaviors over time to make the customers more valuable. In particular, we aim to change 4 different customer behaviors:

Increase Purchase Frequency

Deliver personalized offers on products that meet each individual customer’s style aesthetics or complete their look…

Drive Upsell

Deliver personalized offers on comparable higher-end products than the ones the customer buys…

Meet Aesthetics Style

Deliver personalized offers on products that meet the aesthetics of each customer’s style…

Complete the Look

Deliver personalized offers that enable customers to complete their look and grow the average order value…

… all while minimizing the discount offered to each customer based on their individual purchasing behavior. After all, you might be price sensitive to the price of a dress, but less so for socks.

PINNACLE GUARANTEE – OUR COMMITTMENT TO A POSITIVE ROI

Unlike every other software vendor, we stand behind our ability to deliver results, and guarantee a positive ROI or your money back. It’s that simple.

Measuring the incremental value delivered

Through the use of a Pre + Post, Test + Control randomized experimental design, customers randomly selected to be part of the Test group will receive 1:1 personalized offers, while the remaining customers in the Control group will not. In doing so, we can accurately and quantifiably measure the incremental sales and gross profit delivered solely attributable to Polymatiks.

Minimizing the business risk

Adopting a new solution is not without risk. However, in implementing Polymatiks, you can establish a Test group comprising a small number of randomly selected customers. This capability is native in the Polymatiks platform, and is meant to minimize the business risk while assessing the incremental value delivered by Polymatiks.

The future of Apparel and Fashion is personal.

Pricing is the final frontier of a personalized shopping experience. Unlock the power of your brand and gain a competitive advantage by supercharging each customer’s shopping experience with 1:1 Personalized Offers.