Polymatiks – 1:1 Personalized Offers Platform, at Enterprise Scale

AI-POWERED 1:1 PERSONALIZED OFFERS PLATFORM

Driving Profitable Growth. At Enterprise Scale.

Polymatiks optimizes each individual customer’s journey by determining which set of products and corresponding discounts to offer at any step during that journey, reinforcing a continuous circle of re-engagement and retention known as the customer loyalty loop.

PERSONALIZED OFFERS MATURITY STAGES

Many Chief Merchandising Officers believe they are delivering true 1:1 personalized offers, yet, in reality, they are likely in Stage 2 or 3.

Stage 1 – Mass Offers

This stage is defined by offers (e.g., “Black Friday: 20% off site-wide”) that are undifferentiated across customers.

Stage 2 – Macrosegment Offers

This stage is defined by offers made to macrosegments. The segments focus on high-level customer data such as Demographics (age, gender, occupation, income) and Geography (state, city, neighborhood).

Stage 3 – Microsegment Offers

This stage is defined by offers made to microsegments. The microsegments focus on high-level as well as customer-specific data such as Psychographics (activities, interest, opinions), Behavior (purchase frequency, loyalty, occasion), and Personas (interactions, goals, motivations).

Stage 4 – 1:1 Personalized Offers

In this stage, there is no segmentation, rather, each customer is treated as a segment-of-one. Offers made to a customer are based on that individual customer’s Purchasing Behavior (what was bought, when, where, how often, and for how much) and Willingness to Pay (price sensitivity to every product purchased, response to the personalized offers received).

1:1 PERSONALIZED OFFERS, AT ENTERPRISE SCALE

A Fully-Integrated Suite of 1:1 Personalized Offers Solutions

Real-Time Flash 1:1 Personalized Offers (Beta)

Recommend relevant products with personalized discounts in real-time to each customer as they interact with your site and / or app.

Weekly 1:1 Personalized Offers

Determine which products and corresponding discounts to offer each customer based on their individual purchasing behavior and willingness to pay on a weekly basis.

Real-Time 1:1 Personalized Product Bundles

Enable pre-purchase checkout upsell and cross-sell bundles that are personalized to each customer in real-time when a product is added to cart.

Marketing Props^TM

Leverage our integration with email marketing platforms to send hyper-personalized marketing emails and SMS by embedding each customer-specific personalized offers details.

FOCUS ON INCREMENTAL GROSS PROFIT DELIVERED

Deliver 8 – 30% Increase in Gross Profits

We create behavioral offers that are personalized to each individual customer, delivering significant value to Chief Merchandising Officers. These behavioral offers not only reinforce existing customer behaviors, but aim to also change customer behaviors over time to make the customers more valuable. In particular, we aim to change 4 different customer behaviors:

Purchase Frequency

Deliver personalized offers on products the customer loves and needs to increase purchase frequency…

Upsell

Deliver personalized offers on comparable higher-end products than the ones the customer buys…

Switch

Deliver personalized offers on substitutable products (e.g., private label) with higher gross profit to those the customer buys…

Stretch

Deliver personalized offers on complimentary products to those the customer buys to grow the basket and AOV…

… all while minimizing the discount offered to each customer based on their individual product-level willingness to pay. After all, the same customer might be price sensitive to the prices of eggs or a dress, but not to those of ketchup or socks.

In the past 12 months:

+120M
PERSONALIZED OFFERS GENERATED

+12B
DATA POINTS ANALYZED

+300M
HYPER-PERSONALIZED EMAILS AND SMS SENT

PUTTING YOUR MIND AT EASE

Dependable. Scalable. Built for Profitable Growth.

A key challenge facing store owners is the app and theme conflicts stemming from having too many apps on their sites. This results in slowing your site to a crawl and delivering an inconsistent shopping experience. Polymatiks’ all-in-one platform replaces single-function apps, allowing you to declutter your app stack for good, save your site speed, and deliver a seamless and consistent shopping experience.

INTEGRATIONS

API-Driven Integrations

In additional to existing integrations we have already built with other applications, our flexible APIs minimize the work effort required to connect Polymatiks to your technology stack.

EXTENSIBILITY

Modular Design

Our solutions are highly modular, extensible, and flexible. From custom integrations to unique applications, you’ll get exactly what you need from Polymatiks.

CONTROL & COMPLIANCE

Strategy and Rules

You set the strategies and rules – from business objective ,to the different personalized offer strategies across each of our solutions, and everything in between. You’re always in control.

What Our Customers Are Saying

"Faced with increasing customer acquisition costs and decreasing conversion rates, personalizing offers to increase retention and loyalty was the perfect digital strategy to employ."

"We weren't getting the value out of our loyalty program, and so decided to explore another approach to customer retention - Personalized Offers. Polymatiks significantly increased our AOV and conversions within 6 weeks."

"We were looking for a solution that can help us improve our ecommerce conversion rates, which would in turn allow us to engage customers through email. Polymatiks' Personalized Offers platform addressed both - there is literally nothing like it in the market!"

CUSTOMER-CENTRIC Brands trust and use Polymatiks to drive profitable growth.

Case STUDY

Palm Bites partners with Polymatiks to increase sales by 35% and AOV by 27%.

The gourmet dates and desserts brand used personalized offers to deliver a VIP experience for those customers who have an account. This strategy significantly increased order values, delivered a one-of-a-kind personalized shopping experience, and drove a serious increase in sign-ups!

See how they did it →